The excellence of Decadence
Real tobacco taste takes time
Our tobacco flavours are regarded as some of the finest in the world. Made with Tobacco Absolute and steeped for a month in PG, we then triple-filter to extract nasty compounds to create the tobacco base. It is then steeped for a second time to enrich the flavour of the concentrate. Next, our secret ingredients are added, blended, and left for the third and final steeping phase, resulting in a true tobacco flavour of unsurpassed quality. Like fine wine, due to seasonal variations in harvests, there are subtle variations in flavour from year-to-year.
The first and still the best
We were the first company in the world to test for acetyl propionyl, diacetyl and DEG, not a single flavour we create have contain them. All our flavours are designed specifically for e-liquids, from flavour to safety, and they consistently come out cleanest in tests. In fact our flavour concentrates are so good they are used in many of the leading e-liquid brands around the world, (but we keep the best for ourselves).
Not all nicotine is created equal
We only use the very highest quality ingredients, all of which comply with USP and EP specifications. Our nicotine is some of the finest in the market – filtered, titrated and diluted from 100% nicotine in our proprietary 13-step process to craft the purest and cleanest nicotine, without any ‘peppery’ taste. Try our taste test – if you don’t think our nicotine is the cleanest, taste-neutral liquid – we’ll give you your money back.
The coolest menthol there is
Our menthol is crafted using 100% menthol crystals. You won’t find a cleaner, purer menthol on the market. Our original menthol is still one of the strongest on the market today, using 50w/v menthol crystals. In fact all of our e-liquids are created in an ISO-7 laboratory, so you can be reassured of their purity.
- Founded in 2009, we were the very first e-liquid manufacturer in the UK, with quality and safety always being our mantra.
- Our flavours are formulated specifically for use in e-liquids and rigorously tested.
- Many of our bulk customers say our flavours consistently come out cleanest in tests, which is why we have such loyal customers.
- Our flavour concentrates are so good they are used in many of the leading e-liquid brands around the world.
- We only use the very highest quality ingredients, including the best pharmaceutical grade nicotine, PG and VG diluent. All of which comply with USP and EP specifications.
- The quality of each and every batch is stringently controlled, ensuring accountable traceability in every bottle.
- All are specifically formulated to be ultra-low in non-volatiles. All are acetyl propionyl-, diacetyl- and DEG- free. In fact we were the first company in the world to test for them and display the certificates online.
- And of course it goes without saying that all TPD requirements have been passed.
- All our e-liquids are produced using the highest quality pharma-grade nicotine which complies with the USP and EP specifications.
- All are prepared and produced in the UK in an ISO lab to ensure state of the art sterility and hygiene.
- All our-products use the highest quality EU-sourced ingredients.
- All are stringently batch controlled, ensuring accountable quality in every bottle.
- All are specifically formulated to be ultra-low in non-volatiles.
- All are DEG-free and diacetyl-free and acetyl propionyl-free.
We are founder members of ECITA (The Electronic Cigarette Industry Trade Association) and are regularly audited and inspected by them to ensure that the highest standards of product quality is maintained and responsible manufacturing procedures adhered to.